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Reminder: Join us at DoubleClick Insights on June 5th

Jul
31
2012
by : admin . Posted in : Google adsense

Last week we announced that Neal Mohan, Google’s VP of Display Advertising, will sit down with industry leaders to explore the explosive growth in ad technology and the next wave of innovation in ad tech. Tune in to the DoubleClick Insights event on June 5th via the live stream to hear leaders from top publishers, advertisers and agencies. Please register for this virtual event by visiting the DoubleClick Insights Live Stream page. Agenda items include:Adapting to the Empowered Consumer – Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers. If We Build It, Will They (Consumers) Come? Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers ? and ultimately consumers. Terry will be joined onstage by:Omar Tawokol, Chief Executive Officer, BlueKaiGreg Stuart, Global CEO of Mobile Marketing AssociationKurt Unkel, President, VivaKi Shishir Mehrota, Vice President of Product Management, YouTubeOutside the Box: Technology = Creative Friend or Foe? Technology is supposed to make the life of a marketer easier.   For our final conversation, we?re going to focus on the question of:  Is this technology exploring resulting in better marketing?  Or, is it just resulting in mediocre creative and complexity for both consumers and marketers?  Karim Temsamani, Vice President – New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including: Brad Ruffkess, Global Connection, Coca-ColaMike Lowenstern, Managing Director of Digital Advertising, R/GAPeter Minnium, Head of Digital Brand Initiatives, IAB John Caldwell, Chief Digital Officer, National GeographicThe live stream will start on June 5, 2012, at 9:00 am PDT, and you?ll be able to watch it from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site. DoubleClick InsightsTuesday, June 5th 20129:00am – 1:00pm PSTSet event reminder todayFollowing us on Google+ or Twitter? Use #dclkinsights as you’re watching the event to ask questions or share comments during the event. Posted by Stephen Kliff, DoubleClick Marketing

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